Camp K-9 owner Ali Connor shows off the new Highland Valley Elementary husky puppy logo to the student body. (Photo by Peter Currier)
WESTFIELD- Highland Elementary School’s new logo was unveiled Dec. 20 in the school’s gymnasium as all of the students were gathered for the annual holiday sing-a-long.
The Highland Elementary Huskies logo was updated due to the efforts of the management of the Camp K-9 Doggy Day Camp and local graphic designer Crystal Childs. Camp K-9 owner Ali Connor said that she was inspired to try to create a new logo after she joined the school’s PTO last year when her son was in Kindergarten.
“I noticed that there was an issue with the branding at the school,” said Connor.
She said that every instance that she saw of an old logo being used was typically some sort of clip art, and there was not a single unifying logo design for the whole school.
Interim Principal Jill Phelan said that some of the logos that were used looked too much like the Westfield Middle School logo of a wolf. She said that they were looking for something that may be more geared towards elementary school students.
The decided upon logo was that of a husky puppy with a distinct design meant to look different from the WMS logo.
Camp K-9 donated the materials needed to create the new logo while Childs designed and donated it to the school.
The school will now slowly replace the instances of the other logos throughout the building with the new one.
When Childs designed the logo, she also created alternate versions that can be used specifically for letterheads and stamps.
