Last week was a rough one.
I have been pretty positive since the COVID-19 shutdown. I even try to post something positive every day on my personal Facebook page so that when it pops up as a memory in the future, I can see how we found the silver lining. But last week, as we were in day 40-something since the last time my kids were in their school, it got rough.
All the online interaction is great – I am thankful for any interaction! – but we were all missing personal contact with people outside of our home. And online learning was getting to be a bit much. But we were able to regroup and refocus on the good things happening right now.
For me, one of those good things, is what I’m doing right now – writing for work. Another of those good things is you — our readers. I am very grateful to still be working and sharing the important news, the fun activities, the stories about the people getting us through this time.
One thing I rarely talk about though is our advertisers. So many of them don’t have a whole lot to advertise right now, while others have plenty to advertise but are worried about their finances. And to be perfectly honest (as an informed reader you probably already know), advertising helps keep the paper going.
To help our advertisers, and to support the paper, Reminder Publishing has established a $250,000 Matching Advertising Program (MAP). This is a program to assist local businesses with advertising. Reminder Publishing will provide $250,000 in matching advertising during May and June. So, for every dollar a business spends on advertising, our company will match it. If a business spends $250 in advertising, they will receive a total of $500 in advertising.
Matches are a minimum of $200 up to $5,000 – so your $200 becomes $400, your $1,000 becomes $2,000 and so on, and we have partnered with our local Chambers of Commerce to reach more businesses.
Business owners should visit www.thereminder.com/MAP to learn more about this opportunity. In my 25-plus years in print journalism, I have never seen this kind of opportunity for advertisers. And while yes, this does help our newspapers, it really helps our local businesses and I am proud that our company is supporting the community in this way, at this time.
