WESTFIELD – Noble Hospital won two Gold Aster Awards for Newspaper Advertising Series and Internal Advertising Campaign.
An annual competition, the Aster Awards recognizes the nation’s more talented healthcare marketing professionals for outstanding excellence in advertising. Every year entries designed, printed, and/or distributed the previous year are scored by a panel of industry experts for Best of Show; Judges Choice; and Gold, Silver, and Bronze awards in their respective categories.
Noble Hospital and ad agency LogicTrail won Gold for their “Did You Know” newspaper advertising series in addition to their internal “Yes, Noble” campaign.
“Although it’s not the goal of what we do here, it feels great to be recognized by our peers,” said Chief Marketing Officer Alexander Simon of LogicTrail. “We’ve been able to leverage the broad expertise of Noble’s marketing professionals and they have trusted us to deliver a head-turning creative strategy.”
“The work we are doing is part of a long-term marketing communications plan and we are thrilled to be recognized at such a high level,” said Allison Gearing-Kalill, vice president of community development at Noble Hospital. “The campaigns are simply a reflection of the many dedicated people within this organization.”
The Gold winning campaigns are part of a strategic plan that continue throughout 2014. Both of the campaigns can be viewed at: www.noblehospital.org/asterawards.
