First `Next Generation’ Dunkin’ celebrates opening

(L-R) Chamber of Commerce Director Kate Phelon, Dunkin’ manager Mariely Serrano, Councilor Cindy C. Harris,, Franchisee Manny Sardinha, Mayor Brian P. Sullivan, Franchisee Paul Sardinha, Sen. Don Humason, Chiara McNally, and “Cuppy.” (Photo by Amy Porter)

WESTFIELD – Franchisees Manny and Paul Sardinha held a grand opening and ribbon cutting for Westfield’s first next generation Dunkin’ store at 127 North Elm St. on Friday morning.
The next generation store features modern design, a new glassed-in donut display case up front, and “Premium Pours,” an innovative new tap system serving cold beverages such as coffees, iced teas, cold brew coffee and nitro-infused cold brew coffee.

Even though Dunkin’ has dropped “Donuts” from its name, they didn’t drop the donuts. “Our menu is the same. We’re selling more donuts,” said Paul Sardinha. He said the store also expanded its espresso beverage line a few months ago, with new machinery and better technology.

Dunkin’ North Main St. manager Mariely Serrano at the new cold beverage tap system. (Photo by Amy Porter)

Altogether, the Sardinha’s have 14 Dunkin’ Donut stores in Westfield, Southampton, Northampton and Williamsburg. The North Elm Street store is their first next generation Dunkin’.The newly remodeled store opened on June 21, after closing for only three weeks. “The other store was 20 years old,” Sardinha said.

On hand for Friday morning’s ribbon-cutting was Mayor Brian P. Sullivan, state Sen. Donald F. Humason, Jr., state Rep. John C. Velis’ legislative aide Chiara McNally, At-large Councilor Cindy C. Harris, Community Development Director Peter J. Miller, and Greater Westfield Chamber of Commerce Director Kate Phelon.

“Everything you guys touch in the city turns to gold,” Sullivan told the Sardinhas, adding that not only do they do a great job, but they always give back. “You guys are always there,” he said.

Humason echoed Sullivan’s comments. “Everywhere we go in the city, you’re there. You are great community residents,” he said, adding that the location is a very convenient stop before getting on the turnpike.

McNally also congratulated them on behalf of Velis and the House of Representatives. Also on hand for the ribbon-cutting was store manager Mariely Serrano, and Cuppy, the Dunkin’ mascot, a giant cup of coffee.

“It’s a pleasure to be here in Westfield. Next year will be 20 years here with my family, wife and kids. It’s great to be here, and a great city,” Manny Sardinha said following the ceremony.

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