Business

Rosewood celebrates Shop Small movement

Jillian Knapp, owner of Rosewood Home and Gifts, displays a sweater in her shop at 34 Elm St. (Photo by Hope E. Tremblay)

WESTFIELD – Rosewood Home and Gifts has you covered this holiday season. Whether you need a hostess gift, something special for a baby or a new rain jacket for yourself, Rosewood has it.

Rosewood, located at 34 Elm St., is participating in the Greater Westfield Chamber of Commerce’s Shop Small game this weekend. Shoppers who visit at least 10 stores on the board and turn in their board at one of the drop-off sites could win cash prizes. Game boards are available in the Nov. 21 Pennysaver. Other participating businesses include Vivid Hair Salon & Spa, Choice Health, Fast Feet, Two Rivers Burrito, Shortstop Bar & Grill, George’s Jewelers and more. Knapp said she wants to make Small Business Saturday even more special and is opening at 9 a.m. and offering gifts to customers.

The first 25 customers who make a purchase will receive a “swag bag” filled with free merchandise and a gift certificate to use in December.

 Owner Jillian Knapp began getting ready for the holidays a month ago and stocked her store with unique holiday ornaments and home décor. From hand-painted nutcracker wine glasses to one-of-a-kind black squirrel ornaments, everyone on your list is sure to be pleased with a gift from Rosewood.

Knapp said her line of clothing has been flying out of the store, so she stocked up for the holidays. With fewer retail clothing options in the city, Rosewood is a boutique alternative to the mall.

“We have a lot of wraps and ponchos, and our jeans are very popular,” she said, noting many styles are embellished and customers say they are very comfortable.

Knapp said she started adding more clothing after Bon Ton closed and she could not keep the few items she carried in stock.

“Customers wanted more, so I added to our clothing options,” she said.

Rosewood also carries the Inis perfume line.

“We have a great gift set for the holidays that includes travel size perfume and lotion,” Knapp said.

Beach lovers and lake dwellers will find many decorative accents, from painted signs to pillows, and there are a variety of wine-themed gifts, rustic accents and holiday décor throughout the store.

 

 

 

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