‘Shop small’ year-round at Yellow Bear Market

Local hot sauce, honey, fresh eggs and breads are available at Yellow Bear Market. (Photo by Hope E. Tremblay)

SOUTHWICK – At Yellow Bear Market, every day is a “shop small” day.

Owner Vicki Benford and her daughter Brandi Reed have filled their shop at 642 College Highway with nothing but small business owners. The flea-market style shop moved to Southwick this fall and rebranded itself as a market versus the “indoor tag sale” style store they previously had in Westfield.

Benford said although it is always small and local at Yellow Bear, she is opening for extended hours Nov. 30 in celebration of Small Business Saturday. Yellow Bear will be open from 10 a.m. – 7 p.m. and will offer free coffee, hot cocoa and cookies. Santa Claus will be available for free photos from 11 a.m. – 5 p.m. and the entire store will be on sale.

Benford is raffling a lottery ticket wreath, with all proceeds benefiting the U.S. Marines’ Toys for Tots program.

Holiday decor and gifts are for sale at the Yellow Bear Market’s Holiday Bazaar. (Photo by Hope E. Tremblay)

Benford said there are plenty of gift options for those doing their Christmas shopping.

“We have a Holiday Bazaar, with many vendors offering handmade items for the holidays,” she said.

For anyone in need of décor, there are vendors with handmade ornaments, hand-painted signs, pillows, wreaths and more.

Locally made jams, jellies, dip mixes and more are another option for gift-giving, as hostess gifts or to offer at your own holiday get-togethers.

“We have new vendors and have our own ‘Farmer’s Market’ with local breads, honey, jams, baked good and more,” Benford said.

Maple syrup, homemade fudge and even farm fresh eggs are for sale.

Yellow Bear Market is open Wednesday – Sunday from 10 a.m. – 5 p.m., with extended hours of 10 a.m. – 7 p.m. Nov. 30.


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